Matcha is finely ground powder of green tea leaves that have been specially grown. It originated in Japan, where it is used in tea ceremonies, but this year, the high-quality powder has become a global phenomenon.

Matcha differs from regular green tea in the way that it is produced. The plants are shaded before harvest, and the entire leaf is ground and consumed. The highly specialized process results in a more concentrated flavor and a larger dose of nutrients.

This year, people all around the world have fallen head-over-heels for the bold and organic flavor of matcha. In particular, numerous coffee drinkers have replaced their daily cup of Americano with a matcha latte.

Consuming matcha has also turned into a status symbol on social media. A growing number of influencers post stylish photos of their creamy green drinks and attract millions of views.

“Matcha isn’t just a drink anymore,” said one barista. “It’s a lifestyle statement.” In recent months, the global trend has taken over Korea. Restaurants and cafés have included matcha latte in their menu and added the green tea powder to their cookies, ice cream, and cakes.

Meanwhile, local confectionery companies are selling a wide range of matcha-flavored snacks and desserts, including choco pies and biscuits. The global craze has even led to a supply shortage of matcha, while the price of the tea leaves has tripled in the past year.

As for its health effects, medical experts say that matcha can be beneficial because it is rich in antioxidants, which can fend off cellular damage. However, they also warn that matcha has a high concentration of caffeine, and consuming too much of it can lead to anxiety or insomnia.